How Diversity and Inclusion Drive Change in Government Contracting

In today’s competitive federal marketplace, Diversity and Inclusion (D&I) are no longer buzzwords — they’re central pillars of how the U.S. government awards contracts.

As initiatives like Buy American, Hire American and President Biden’s focus on equity in federal procurement gain momentum, small and diverse businesses have more opportunities than ever to secure government contracts.




What This Means for You

Whether you’re new to federal contracting or seeking to expand your footprint, now is the time to leverage your business certifications. Programs like 8(a), Women-Owned Small Business (WOSB), Service-Disabled Veteran-Owned Small Business (SDVOSB), and HUBZone exist to level the playing field and open doors to billions in federal spending. According to USAspending.gov, the federal government obligated over $690 billion in FY 2023 — and a significant portion of that went to small and disadvantaged businesses.




Why D&I Is Reshaping Federal Contracting

Here’s how Diversity and Inclusion are driving change in the contracting space:


  • ✔️ The federal government is increasing small business contracting goals — with a target of 15% going to small disadvantaged businesses by 2025.

  • ✔️ Agencies are being held accountable for meeting supplier diversity benchmarks.

  • ✔️ Businesses that reflect America’s diverse population are being prioritized in procurement pipelines.


Getting Started with Certifications

If you’re just stepping into the federal space, here’s how to position your business for D&I-driven opportunities:


  • ✅ Register your business on SAM.gov — this is your entry point to federal contracts.

  • ✅ Determine your eligibility for certifications like 8(a), WOSB, SDVOSB, or HUBZone.

  • ✅ Submit your certification applications through the SBA or appropriate agency.

  • ✅ Monitor current contract opportunities on SAM.gov and market directly to agencies.


Real-World Insight: Compliance Meets Connection

At GovPointe, we help small businesses not only become compliant but also visible and competitive. Too many businesses miss out simply because they don’t know how to navigate the complex system — or because they lack the relationships that drive procurement decisions.


We’ve seen firsthand how a well-positioned, certified small business can transform from being overlooked to being in-demand — especially when their identity aligns with current agency goals.



Let’s Turn Opportunity into Action

Government contracting is evolving — and inclusion is at its core. By aligning your business with federal priorities and making sure you show up compliant and certified, you’re not just checking boxes — you’re positioning yourself for long-term success.


📧 Have questions or ready to get started?
Reach out to us at [email protected]
📞 Or call us at (775) 502-1002


Start where others stop. Let’s grow your federal footprint — together.

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