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Core Packages/Core-5 · Commercial to FederalFor Commercial Companies

You already win in your market. Now sell to the largest buyer on earth.

Core-5 is the complete federal storefront of Core-4 plus the intelligence commercial entrants are missing: a custom market research report on exactly which agencies buy what you sell, the exact steps to subcontract, team, or bid directly, and an outreach strategy that gets you introduced, positioned, and building relationships before opportunities ever post.

Custom Quote
Everything in Core-4, plus a research report and entry strategy scoped to your firm on the consultation
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Includes a 1-hour session with William Randolph Strategy built by people from the buying side
Where You Stand When We're Done

Every lane open, and you're invited in

Commercial companies usually enter this market backwards: they wait for an RFP, bid cold, and lose to a firm the buyer already knows. Core-5 runs it in the right order. When we're done, you are directly connected to the people who make entrants successful: teaming partners, primes that hire firms like yours, and the agencies buying what you sell.

You are federal-ready. The full Core-4 storefront: SAM and SBA profiles, capability statement, briefing deck, response template, government website, and email.
You know your buyers. A custom research report naming the agencies and buying offices that purchase your goods and services, how they buy, and when.
You have a strategy. A federal market entry plan: where you compete first, under which codes and vehicles, against whom.
You are connected. Teaming partners, prime partners, and target agencies — introduced, positioned, and invited in, with opportunities that come directly to you.
Every Deliverable, In Detail

What you walk away with

No mystery boxes. This is the complete list, and what each piece does for you.

1

Everything in Core-2, 3 & 4

The storefront

The complete federal presence beneath the strategy: SAM.gov registration, optimized SBA profile, NAICS and PSC alignment, capability statement, briefing deck, solicitation response template, a government-ready website with professional email, all professionally designed and delivered turnkey.

What changes for you

Every check a buyer runs before returning your call comes back clean. The introductions the strategy earns have somewhere credible to land.

2

Custom Market Research Report

Intelligence

In-depth analysis of the federal market for your specific goods and services: the spending record for your codes, which agencies and buying offices purchase what you sell, how they buy it (vehicles, set-asides, award patterns), what they pay, and the exact steps to take — subcontract, team, or bid directly.

The Fact

Most federal awards are made without a public posting on SAM.gov. The report shows you the buying that never hits the portal.

What changes for you

Transparency into contracting activity you cannot see from the commercial side. You stop guessing which agencies matter and start reading their spending like a ledger.

3

Federal Market Entry Strategy

Strategy

The report turned into direction: your commercial positioning translated into federal terms, a prioritized shortlist of target agencies, the vehicles and set-asides that fit your firm, and the sequence of moves for your first four quarters. Subcontracting and teaming are treated as what they are — the bridge to direct bidding.

The Fact

Agencies spend over $40 billion a year on government purchase cards — buying that never sees a solicitation.

What changes for you

A market entry plan your leadership team can hold you to, grounded in award data, not conference-floor advice.

4

Outreach & Relationship Plan

Introductions

The playbook for getting in the room: who to contact at each target agency (program offices, small business specialists, teaming partners, and primes already holding the work), what to say and bring, how to sequence introductions, and how to convert a first meeting into a standing relationship.

The Fact

Strategic outreach creates sole-source awards, and end-of-fiscal-year visibility turns relationships into contracts.

What changes for you

You are directly connected to the resources that make entrants successful — teaming partners, prime partners, and target agencies. Every lane open, and you are invited in.

From the buying side

“By the time a solicitation posts, the winner has usually been in the room for a year. Commercial companies that wait for the RFP are bidding on someone else's relationship.”

The GovPointe advisory bench · 20+ years awarding federal contracts
How It Works

Storefront, intelligence, then introductions

1
Week 1

Onboarding & Commercial Audit

A guided session on your goods, services, markets, and goals, plus website tier and research scope.

2
Weeks 1–4

Storefront Build

The full Core-4 stack: profiles rebuilt, assets designed, website and email built and launched with your approval.

3
Weeks 3–6

Research & Strategy

The market research report assembled for your codes, then translated into the entry strategy and outreach plan.

4
Delivery

Handoff + Strategy Session

Report, strategy, and outreach plan in hand, pressure-tested in your one-hour session with William Randolph.

Nothing goes live without your sign-off. You review and approve every asset, the report, and the strategy.

William Randolph
Included With Core-5 · No Extra Cost

Your strategy, reviewed by the man who awarded them

When your report and strategy are delivered, you sit down with William Randolph, retired Senior Procurement Official, 26 years in federal acquisition, Head of Contracting Activity and SES member at DHS. He pressure-tests the target list and the outreach plan against how agencies actually behave.

You leave the session with a plan, not a pep talk.

Straight Answers

Before you ask

Shouldn’t we just bid on solicitations?

Not yet, and anyone who tells you otherwise is selling proposal hours. Most firms don’t win direct bids because they shouldn’t be direct bidding yet. Subcontracting and teaming are the bridge: you earn past performance on a prime’s contract while the outreach program builds the relationships direct awards actually come from.

We already dominate our commercial market. Is federal really that different?

Yes, and that is the reason Core-5 exists. Federal buyers find vendors through codes, vet them through registrations, and award through relationships built quarters in advance. Commercial credentials matter, but only after the federal machinery can see them.

We have a strong commercial website. Why build another?

A federal buyer looks for different signals: NAICS codes, capability statement, set-aside status, past performance format. Commercial sites bury or omit all of them. The Core-5 storefront speaks buyer. If your current site already does, we will say so and scope accordingly.

How soon do we win something?

We will not pretend to know. The report maps your targets’ buying cycles, and the outreach plan positions you ahead of them. Positioning is ours to deliver. Awards follow relationships, and the plan is built to start them now.

More than you need right now?

Core-5 Federal
Already a federal contractor?

The same research, strategy, and outreach program, framed for firms already in the market.

View the Federal Edition →
Core-4
Everything + website

The complete storefront, without the research and outreach strategy.

View Core-4 →
Core-5 · Custom Quote
Storefront + strategy

You are here. Built for commercial entrants.

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Enter the federal market the way incumbents wish you wouldn't

Start with a free consultation. We scope the research to your goods and services, confirm the website tier, and quote the full engagement.

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