Market Research Reports

Know how government buys what you sell

See which agencies buy, how awards happen, who is winning, and where your next opportunity is forming.

Sample GovPointe market research report showing NAICS code analysis
Built for your codes, capabilities, and goals
Why it matters

Most firms chase opportunities. The best firms target buyers.

Bidding blind is the most expensive habit in government contracting. Before you write a proposal, know who buys, how much they spend, which offices decide, and how the work gets awarded.

Which agencies buy your services
How much they spend, and on what
Which buying offices make the decisions
How awards happen: vehicles & set-asides
Who is winning the work today
Where your next opportunity is forming

Every report, built around your business

Each report is researched and assembled for your specific codes, capabilities, and goals, not a generic data dump.

Federal Spending Analysis

Historical and current spending in your NAICS and PSC codes, totals, trends, and where the money is moving.

Agency & Buying Office Targets

The specific agencies and offices that purchase your services, ranked by spend and fit with your capabilities.

How They Buy

Contract vehicles, set-aside usage, award sizes, and procurement methods, so you engage the way buyers actually purchase.

Competitive Landscape

Who currently wins this work, incumbent contracts, and where openings for new entrants are appearing.

Expiring Contracts & Recompetes

Awards in your space coming up for renewal, the most predictable opportunities in government contracting.

Targeted Opportunity List

A focused, prioritized list of opportunities and buyers to pursue, ready to hand to your BD effort.

Sample market research report page with NAICS code analysis
Sample report page identifying federal buying offices
Sample report page explaining how target agencies buy

From data to direction

Position your firm

Align your capability statement, SBA profile, and website language with what target buyers actually search for.

Focus your business development

Spend your outreach hours on the offices most likely to buy, with the context to have a credible conversation.

Time your pursuits

Track expiring contracts and seasonal spending patterns so you show up before the solicitation drops.

Research tells you where. Advisors tell you how.

Every report can be walked through with a GovPointe advisor who turns the findings into an engagement plan: which buyers to call, what to say, and what to build next. Pair it with Contract Recon and the opportunities come to you.

Notes from the buying side

From the blog

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Market Research Reports

Request a report built around your market

Tell us what you sell and we'll scope a report around your codes, capabilities, and target agencies. The report anchors both editions of Core-5.