Core-2 · SAM & SBA Profile Optimization

In 30 days, federal buyers can find you

Right now, contracting officers are searching for exactly what you sell, and finding your competitors. Core-2 rebuilds the two profiles every buyer checks first—SAM.gov and your SBA profile—so those searches return your firm.

Profile-readiness auditCore-2
  • SAM.gov recordRebuilt
  • SBA Small Business SearchRebuilt
  • NAICS & PSC alignmentRebuilt
  • Buyer-side keywordsRebuilt
Where you stand on day 30

From invisible to in the consideration set

Most firms in SAM are technically registered and practically invisible: wrong codes, thin narrative, no keywords. Day 30 of Core-2 is the opposite. A buyer runs the search, your firm appears, and the record answers their first questions before they ever pick up the phone.

You are eligible. An active, compliant SAM.gov registration, the ticket to compete for federal work.

You are findable. Codes and keywords aligned to how buying offices actually search, not how your industry talks.

You are credible on paper. A professional capabilities narrative on the profile buyers cross-reference before they call.

You have a map. A one-hour strategy session with a former senior procurement official on what to do next.

Every deliverable, in detail

What you walk away with

No mystery boxes. This is the complete list, and what each piece does for you.

1

SAM.gov Registration

New or rebuilt

If you have a registration, we rebuild and optimize it: entity data verified, representations clean, profile complete. If you do not, we set it up right the first time and steer it through activation.

What changes for you

Your record reads clean to a buyer running a look-up. Eligible, compliant, and nothing that makes you look like a gamble.

2

SBA Small Business Search Profile

Formerly DSBS

Your Small Business Search profile rewritten with professional positioning: a capabilities narrative that mirrors solicitation language, complete data fields, and consistency with SAM. Buyers cross-reference both.

What changes for you

The profile contracting officers use for market research finally says what you do, in the words they search with.

3

NAICS & PSC Code Alignment

Strategy

We pull recent awards in your space and choose codes from the contracts you should be winning, not the labels your industry uses. Primary and secondary codes, both profiles, consistent.

What changes for you

You appear in the searches that lead to set-asides. This one fix is where most stuck contractors turn around.

4

Buyer-Side Keyword Optimization

Both profiles

The search terms buying offices actually type, embedded across your SAM and Small Business Search profiles: capability keywords, certifications, and geographic tags.

What changes for you

Discoverability that compounds. Every asset you add later builds on a foundation that is already being found.

Recollections from the buying side

“In my federal buying days, an incomplete profile never read as new to me. It read as risky. I passed over hundreds of capable firms because their record made them look like a gamble.”

A GovPointe advisor · former federal acquisition official
How it works

Onboarding to delivered, in 30 days

  1. 1Week 1

    Onboarding Intake

    A guided session on your services, past clients, certifications, and goals. We dig until we can write about your firm like insiders.

  2. 2Weeks 1–3

    We Rebuild

    Registrations verified and optimized, codes realigned, narrative written, keywords embedded across both profiles.

  3. 3Week 3–4

    You Review & Approve

    The full profile draft comes to you for sign-off. We revise until it reads true. Nothing submits without your approval.

  4. 4Day 30

    Live + Strategy Session

    Profiles live and propagating, and your one-hour session with William Randolph maps what to do with them.

Nothing goes live without your sign-off. You review and approve every change.

William Randolph
Included with Core-2 · No extra cost

One hour with the man who awarded them

When your profiles are live, you sit down with William Randolph, retired Senior Procurement Official, 26 years in federal acquisition, Head of Contracting Activity and SES member at DHS. He reviews your rebuilt foundation, then maps your specific paths to engage, compete, and win.

You leave the session with a plan, not a pep talk.
Straight answers

Before you ask

How is the final price set?
No two foundations arrive in the same shape. Some firms need keywords and a sharper narrative. Others are locked out of SAM entirely with nothing in the SBA Small Business Search. We run your foundation analysis first, you see your scorecard, and the final price is set before work begins. No surprises.
Do I need an existing SAM.gov registration?
No. Core-2 covers new registrations as well as rebuilds. If you are starting from zero, we set it up right the first time.
How fast will the changes show up?
We deliver within 30 days. SAM and SBA updates propagate on government timelines, typically 24–48 hours after submission. If they stall past five business days, we chase the Federal Service Desk for you.
Is Core-2 enough to win contracts?
It is the foundation, not the finish line. It makes you findable and credible in searches. When buyers start looking, Core-3 gives them the assets they ask for next.

Need more than the foundation?

Core-2

Just the foundation

You are here. Get found first.

This page
Core-3 · Recommended

Foundation + assets

Adds the capability statement, briefing deck, and response template.

View package
Core-4

Everything + website

Adds the government-ready website, email, and SEO.

View package

Want it side by side? See the full comparison

Ready for research, strategy & outreach? Core-5 comes in two editions: for federal contractors · for commercial entrants.

Notes from the buying side

From the blog

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Thirty days from now, buyers can find you

Request a quote and we run your foundation analysis. You see your scorecard before the call. If Core-2 is not the right placement, we will tell you which one is.